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    PERFORMANCE. HEALTH. PURPOSE

You can't stop time.

but you can take control.

Science. Experience. Real-world results.
Helping men and women over 40 stay strong, energized
and in control of how they age.

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    the journey

FROM HUMBLE BEGINNINGS TO HELPING THE WORLD AGE STRONGER

From a small farming town in Iowa to building multi-million dollar companies, winning championships, and pioneering the future of regenerative health.

Become More

The person you're capable of becoming is greater than the person you are today.

For over 25 years, Dan Holtz has helped thousands of people improve their health, increase their energy, and live with greater purpose. But along the way, he realized something important:

Better health is only the beginning.

Real transformation happens when you commit to becoming more—in every area of your life.

Become More isn't about perfection.

It's about making one better decision today than you made yesterday. It's about building discipline, developing resilience, taking ownership of your future, and refusing to settle for less than your potential.

Whether it's your health, your mindset, your relationships, your career, or your purpose, growth is always a choice.
Every video, every lesson, every story Dan shares is designed to help people become stronger, healthier, wiser, and more fulfilled. 

Because when you become more...

Everything in your life becomes more.

TRUSTED. RESPECTED. PROVEN.

Over 25 years of results and relationships

30+

years of competition and championships

20+

locations nationwide bhrc network

tens of thousands

of lives impacted

trusted by

celebrities, athletes & top performers